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The Indian Apparel Industry

            Indian textiles and apparel have a history of fine craftsmanship and global appeal. Cotton, silk and denim from India are highly popular abroad and with the upsurge in Indian design talent, Indian apparel has also found success in the fashion centers of the world. India is the second largest producer of textiles and garments in the world with an enormous raw material and manufacturing base. This industry accounts for almost 24per cent of the world's spindle capacity and eight per cent of global rotor capacity. The present domestic textile industry is estimated at US$ 33.23 billion and unstitched garments comprise US$ 8.31 billion. The sector contributes about 14 per cent to industrial production, 4 per cent to the gross domestic product (GDP), and 27 per cent to the country's foreign exchange inflows. It provides direct employment to over 35 million people.
             Growth in Apparel Industry in India (AII) is increasing manifold with the change in lifestyle, earnings and urbanization of the customers. The worldwide consumers are accepting the apparel fashion products produced in India. AII has realized the immense potential to yield business in this segment. The Indian consumers are adopting fashionable items quickly and conveniently with the rise in competition. The present study has been conducted to derive the information on the trends of AII through analyzing the present and future aspects. The study has been conducted by analyzing the data collected from secondary source. The growth in AII with respect to global scenario has been studied and highlighted in detail. The study also evaluates the potential of growth of AII and the factors nurturing it.
             In addition to having faster population growth, India in recent decades has made remarkable socioeconomic gains, which have resulted in changing societal perceptions of the Indian consumers. Therefore, Indians have become a viable ethnic target market, after blacks and Hispanics, for marketers and retailers.


Essays Related to The Indian Apparel Industry

1. India

Indian history can be traced back over some 5,000 years. ... India's industry is based on textiles, jute, processed food, steel, machinery, transport equipment, cement, aluminum, fertilizers, mining, petroleum, chemicals, and computer software. India exports 4 billion in agricultural products, engineering goods, precious stones, cotton apparel and fabrics, handicrafts, and tea. ... India's nuclear tests in May 1998 seriously damaged Indian-American relations. ... It is an integral part of the entire Indian tradition. ...

  • Word Count: 790
  • Approx Pages: 3

2. India

Indian history can be traced back over some 5,000 years. ... India's industry is based on textiles, jute, processed food, steel, machinery, transport equipment, cement, aluminum, fertilizers, mining, petroleum, chemicals, and computer software. India exports 4 billion in agricultural products, engineering goods, precious stones, cotton apparel and fabrics, handicrafts, and tea. ... India's nuclear tests in May 1998 seriously damaged Indian-American relations. ... It is an integral part of the entire Indian tradition. ...

  • Word Count: 915
  • Approx Pages: 4
  • Grade Level: Undergraduate

3. Expansion of the Kohl's Corporation

Kohl's stores are stocked with everything customers need for themselves and their homes - apparel, shoes & accessories for women, children and men, plus home products like small electrics, bedding, luggage and more. Kohl's is a retail-trading business that would be a good fit entering into the Indian Market. ... In addition to those, many other retail traders are forming their business and setting up in the Indian Market. ... Analyze the exchange rate risks associated with the transaction, economic, and translation exposure in the Indian market. ... Because premium rates depend on ...

  • Word Count: 1373
  • Approx Pages: 5
  • Has Bibliography

4. Adidas:a look from the perspective of quality

While the merchandise is outsourced from players such as Magnum International (its domestic partner in Adidas Marketing India Pvt Ltd) and Lakhani Shoes, the entire apparel range is being sourced from Indian contractors. ... Adidas keeps abreast of sport technology, incorporating the most advanced materials into its shoes and apparel to ensure performance and safety. ... Adidas-Salomon supports, through the World Federation of Sporting Goods Industry (WFSGI) , projects which provide educational opportunities for working children in Pakistan and thus alternatives to stitching footballs. ... ...

  • Word Count: 1683
  • Approx Pages: 7
  • Grade Level: Undergraduate

5. Nike

Nike engages in design, development, and global marketing of footwear, apparel, equipment, and accessories. ... Grossing revenues in the billions yearly, Nike has maintained its place as the leader in athletic shoes and apparel since its start in the 1960's. ... Bowerman came up with an idea that changed the athletic footwear industry forever. ... They began to sale apparel collections that included McEnroe and Michael Jordan. ... It has around 109 apparel factories and twelve equipment factories. ...

  • Word Count: 2704
  • Approx Pages: 11
  • Grade Level: High School

6. Offshoring the American Dream

Offshoring began by hiring low skilled cheap workers from developing countries, like China, in the manufacturing of apparel, toys and other everyday items. ... Expansion in service, design, marketing and other industries that demand to be close to the customer is necessary to accommodate the higher population of consumers. ... Other industries benefit because population's buying power increases when consumers save money on the products made offshore and spend this money on restaurants, tourism or on big ticket purchases. ... Major part of young people pursued an education for popular and ...

  • Word Count: 2253
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7. Yoga: Mind, Body and Spirit

The popularity of yoga has also created a business niche for the health and fitness industries and companies that merchandise fitness equipment and apparel. ... One gets the impression that yoga has been adopted by the Western world like an orphan abandoned by its Indian parents. ... The industry has seen a 29 percent increase in participation from 2008 to 2012 (Yoga Journal 2012). ... Yoga apparel is a fashion statement these days. ... Chopra is highly regarded in the industry. ...

  • Word Count: 5541
  • Approx Pages: 22
  • Grade Level: High School

8. Management Information system for product differentiation

If we look at how the industry has progressed in past century i.e. from Early Mechanization to Steam Power & Railways to Electrical & Heavy Engineering to Ford Type Mass Production to Information & Communication to mass customization to Holistic (Cook 2000) we can infer that as companies become more global the complexities of managing and delivering, quality and on-time at the right cost become an important issue of the millennium. ... This is a unique differentiation as compared to local internet cafes across Indian cities. ... This made Martinez to realign Sears from trying to sell everythi...

  • Word Count: 1692
  • Approx Pages: 7
  • Has Bibliography
  • Grade Level: Undergraduate

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