The February 2015 issue of Us Weekly magazine features a Covergirl advertisement with the actress Sofia Vergara. The target audience of the Us Weekly Magazine is persons falling in the age category of 18-49. In the Covergirl advertisement, Sofia has a very illuminating smile, flashing her perfectly straight teeth and her complimenting magenta lipstick. Her hazel brown eyes are seductively gazing towards the camera. Her long, vivacious eyelashes allow her eyes to pop and shine dramatically. Her honey blonde hair lies loose and curled around her flawless face. A silky magenta cloth is draped behind and around her, emphasizing her alluring eyes and inviting smile. Her hand is strategically placed upon her shoulder revealing her black bra strap. The word "Covergirl" is written at the top of the ad across the actress's forehead in all capital letters and white font. Under the title is the famous Covergirl slogan, "easy, breezy, beautiful." This text however, is fairly small and is all lowercase letters. Slightly below the slogan, is the actress' name, Sofia Vergara written in capital letters, in a magenta pink color. There are several groups of text on this ad as well. The first piece of text provocatively sits upon the shoulder of actress. It is a bolded, in all capital text that reads "SMOOTH IS THE NEW SEXY". Slightly under the listed text is a persuading line that says "New UltraSmooth foundation with Ola serum. This is also in white text in the same font. "Instantly smoothes away redness, blemishes and unevenness for flawless skin. Even up close" is written in the bottom right margin of the advertisement. In fine print it reads "Sofia is Sexy in Soft Honey." .
This is also written in white. On the far right side of the ad is an image of the product. Covergirl uses several rhetorical strategies to engage the consumer with this advertisement, color, text effects and sex appeal.
