Their facial expressions are intriguing as if they are looking on to a crowd to see who is admiring them. Their clothing is eye captivating and flamboyant. They are both very attractive and have piercing blue eyes demanding attention. The advertisement overall screams attention from the clothing choices to the captivating looks the couple portrays.
According to Fowles, "Need for affiliation is the need to associate with others is widely invoked in advertising and is probably the most prevalent appeal" (140). The first advertisement targeting the need for affiliation features The Original Melon Liqueur Midori. A sweet, bright green colored glass bottle of liqueur, with two short glasses covered with condensation filled with Midori and a cherry on top of the foam are the center of attention. The background are five sophisticated women of different ages and ethnicities wearing formal dresses. The women are taking pictures, laughing, talking, enjoying each others company, and drinking Midori. The text above the bottle of Midori reads, "The drink that's always brought us together" (5-6). The advertisement gives the viewer an act of affiliation like having quality time with friends while enjoying a glass of Midori Liqueur. Another advertisement that targets the need for affiliation is by the medicine Vicks DayQuil. The advertisement is divided in half, one half of the ad shows a middle aged man sleeping with his mouth open and with used tissues surrounding him. The other half of the ad uses the same man looking much healthier and happier with his three children dressed in camping gear ready to go camping. The ad states, "Dads don't take sick days. Dads take DayQuil" (209). The advertisement portrays the act of affiliation by showing that the dad was able to enjoy some quality time with his kids, thanks to Vicks DayQuil. .
The first advertisement targeting the need for sex presents Gucci Guilty fragrances.
