As you can see that Quick Eats has three main competitors on campus, which are Subway, Starbucks and Aramark. Generally all of these food chains follow a franchising marketing mix but with just slight differences. All these franchises use similar techniques of promotion such as TV commercials, Magazines etc. but Quick Eats promotes on campus directly to the consumer, and offers longer hours of operation. Quick Eats offers commodities that Subway and Aramark cannot provide. Starbucks on the other hand is more expensive, because people are paying for the brand name. Quick Eats has a different unique taste and quality that will attract new customers and keep current ones. Quick Eats offers on campus delivery services, curbside delivery, an option to sit down, or order online (using app/ website).
Mission of Your Firm.
Quick Eats commitment to Liu Post: Quick Eats will delight you with the highest quality products served as fast and easily as possible. We will make every effort to satisfy the Liu community and our customers. So, whether you need to purchase a necessity or craving a late night snack or a freshly made smoothie, or to satisfy a late-night craving, we are dedicated to serving you from 7:00 am to 12:00am, Monday-Friday, Saturday-Sunday from 10:00am -12am. Quick Eats tries to promote the Liu Post mission statement. Quick Eats values honesty, integrity, dedication, diversity, and quality. .
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What need is your business fulfilling?.
Quick Eats has a wide range of products for different types of consumers. Quick Eats has created a create-your-own meal, which is very popular by demand. Our strategy to attract students by giving the option to use your Liu dinning dollars. Quick Eats has made different styles of food for families such as turkey burgers, veggie burgers, skinny fries etc. which are suitable for both delivery and dinning in. Quick Eats has made a relaxed and comfortable environment that is suitable for both students and faculty to hang out in between classes, to study, and socialize.
