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Samsung Marketing Mix

            Samsung Galaxy S5 is an Android Smartphone produced by Samsung Electronics. On 24 February 2014, Samsung electronics unveiled the Samsung Galaxy S5 along with the Samsung Gear 2 at Mobile World Congress in Barcelona, Spain, it was released on 11 April 2014 in 150 countries as the immediate successor to the Galaxy S4. Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Samsung's revenue was equal to 17% of South Korea's $1,082 billion GDP.
             Marketing is the progress of discovering what the customers want in a product/service, developing it, and satisfies the price in which the customers are willing to pay for. It include the four P's, Product, Price, Place and lastly, Promotion. If all 4 P's are carried successfully, the outcome should be a successful product. The Note 3 is targeted to two specific classes in the society in general, one being the older businessmen and the other being the young social class. It is considered 'Life's companion', the motto chosen by Samsung for this phone. The status which comes with purchasing this product will become a 'perfect companion' to any young social butterfly or professional businessman. The price set by Samsung is quite high, in regards to the normal standards, thus not everyone is able to purchase it. Those who the Samsung S5 is targeted at will regularly venture out into social environments, such as malls, where there are several advertisements readily in front of them. Their target market will also have a desire to use modern technology and be adept at it. Thanks to the Google Play Market there are several games, applications and other softwares which are able to be downloaded, each having any type of person can and will find something for them to enjoy.

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