1. Oward A Personology Of The Consumer
The second level, personal concerns, deals with the goals that people pursue and the strategies that they use to achieve these goals. Following Little (1996), this level is here defined more narrowly in terms of personal action constructs such as personal strivings (Emmons 1989), personal projects (Little 1989), and life tasks (Cantor 1990). ... Personal strivings are things that people are typically trying to do, personal projects are sequences of interrelated acts that people engage in to achieve some goal, and life tasks are problems that people are working on during some stage in th...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School