Although Taylor's mission statement provides a simple goal that encompasses acknowledgment of global market share with wherever water is tested which they showcase in every aspect of Taylor's daily endeavors, a strict code of ethical business conduct forms the underlying fabric that governs all endeavors. .
The foundation of Taylor Technologies success starts with its employees as they enable the continued functionality that provides the core of influence and make endeavors possible by performing all daily operations. Providing a safe work environment while promoting diversity demonstrates a duty-based ethical belief system that understand various consequences that require Taylor Technologies to hold themselves accountable to its employees while providing a foundation that favors employee trust and development. Customers provide the reasons Taylor Technologies strives continually to improve its products, operations, and the lives of people around the world that utilize their products. Taylor's responsibility to its customers involve faith and trust that Taylor will continue to provide the highest quality product while continuously striving to develop new and exciting products that maintain the highest ethical standards in marketing ventures and operational practices. This area of responsibility demonstrates a consequentialist based theory of ethics in which the area of responsibility to customers is neglected and initiates certain progression to business failure. Consequentialist theories are defined by Shaw as, "the moral rightness of an action is determined solely by its results. If the consequences are good, then the act is right; if they are bad, the act is wrong [CITATION ShawBusinessEthics p 42 l 1033 ]. "Utilitarianism maintains that the morally right action is the one that that provides the most happiness for all those affected" [CITATION ShawBusinessEthics p 48 l 1033 ].
