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NIKE - Company Analysis

It is these departments that impact Nike's marketing decisions. Suppliers are also another microenvironment factor. These are the individual who provide the resources needed to produce goods and services. They affect Nike's operations since a slight delay in receiving supplies can result in customer dissatisfaction. It is thus important for Nike's marketing managers to watch supply availability before engaging in long term contracts (International Marketing Strategy. 2000). .
             PESTEL Analysis.
             Political Factors.
             The Nike Company operates worldwide. As such, the global political factors greatly influence the performance of this company. These include the tax rates. It also includes the stability of the country where the company operates. Because of the ongoing financial instability in the world, this company has taken up the initiative of creating employment. This is in accordance to the encouragement being given by the government for the need to create jobs for the domestic population. Nike thus plays its role in the creation of employment opportunities. This also in turn provides an advantage for this company. This increases the demand for the Nike products. The workforce of this company is also diversified in turn.
             Economic Factors.
             Economic factors are of great concern for the Nike Company. The reason behind this is that these factors can very easily leverage costs, demand, profits and prices for the Nike Company. It is very important that this company stays aware of any changes in policies. This is inclusive of changes such as taxation. The Nike Company has to be aware of the change in economic factors because these can easily affect the accessibility of finance. In the present world, looking at business, one cannot help but notice that the Nike Company is growing internationally. However, despite these international opportunities, this company is still very dependent on the UK market. This is where it has got a huge market share.


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