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Event Design and Production Assessment

            
             The report demonstrated the creative design of The Popoboom Balloon Exhibition China Tour, which enhanced audiences' experience. The event which was held in Beijing in October was the biggest balloon exhibition in Asia ever. This report offered an analysis of event design categories in relation to the event theme, layout, atmospherics and décor to show its creative design elements that are effectively applied to enhance audience experience. The report focused on event design and audience experience by drawing on the concepts and principles of the experience economy, Pine and Gilmore (1999)'s framework for experience realms and Nordvall et al. (2014) framework of event design together with other several logical theories. The report concluded that The Popoboom Balloon Exhibition China Tour was a successful event which enhanced audiences' experience by its compelling theme, comfortable environment to socialise, congruent atmospherics and original décor except the lacking design elements for ceiling.
             Introduction.
             The purpose of this report is to critique the role of creative design categories in relation to the event theme, layout, atmospherics and décor, which enhance audience experience by analysing The Popoboom Balloon Exhibition China Tour held in Beijing in October 2015. To achieve this, two frameworks and several theories will be used. In addition, recommendations for further exhibitions are made.
             Event Background.
             From October, The Popoboom Balloon Exhibition China Tour is on view in Beijing as its first stop of the 2015 Asia Tour, which is the biggest balloon exhibition in Asia ever. As a distinctive exhibition, it is successful to attract numerous attendees. .
             Theme.
             The theme of Popoboom Balloon Exhibition is to explore a fresh world using balloons. Pine and Gilmore(1999, p.2) argued that"experiences have always been at the heart of entertainment." Regarding events, the principle for proprietors is to design everything creative to enhance attendees' experiences, especially the theme--the soul of an event.


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