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Joy and Praise Magazine



             Joy and Praise has many different aspects that appeal to readers. It is not based on any one area, like fashion, music, or celebrities. It focuses on current events and stories that show Christianity working in the world today. The stories are those of hope and inspiration, and the current events highlighted show Christians spreading the works of Christ throughout the world (Spotlight, 2002). The magazine centers on encouraging readers by using examples of other success stories and providing them with "insightful articles on Christian lifestyle, music, and entertainment news" (Joy and Praise Magazine, 2002). The magazine also tries to help readers become aware of social and governmental acts which the Christian faith views as injustices. .
             The company also tries to teach businesses to develop their marketing and communication skills with Christian values in mind. In addition to entertainment and social awareness, Joy and Praise also provides a means of advertisement and communication for other Christian-based businesses. The magazine addresses and promotes values that the Christian faith believes are essential for the business world and the overall well-being of society (Spotlight, 2002). It encourages proactive relationships among businesses and tries to expand Christian values in the business world (Advertise, 2002). The company also provides readers of the magazine access to a Christian business directory through which registered businesses can browse to find other companies to help them fulfill their needs.
             This company's approach for success is truly unique. The entertainment industry is full of popular magazines like People, Cosmopolitan, and Entertainment Weekly. These magazines generally focus on what they believe is popular and trendy for a particular age group. The popularity of these magazines is so widespread that it would be almost impossible to compete effectively against them using the same technique.


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