1. Political Advertising and the Agenda Setting Theory
... method is really ethical. The key factors that most heavily influence public opinion and voting behavior and where voters get their political information are the same. These sources and factors can be broken down into six categories: social circles, party affiliation, media, political advertisements, engagement, demographics and access. All of these categories overlap and often interrelate. Social circle explores how family and friends influence ... and voting habits. The 2008 presidential election data showed 87 percent of Obama's votes came from the Democratic party and only 13 percen...
- Word Count: 804
- Approx Pages: 3
- Grade Level: Graduate