The first glass of Coca-Cola was served in 1886 to the customers of "Jacobs' Pharmacy" (Mariella Street 6&8) in Atlanta. The drink wasn't bottled yet, but it was made out of thick syrup, mixed with carbonated water. The chemist John Styth Pemberton, who made the syrup in a large kettle in his basement, hoped he finally had invented something to make a lot of money with. Soft drinks just became popular that time, they were developed by chemists, who continually tried to invent new products. Besides medicines and other chemical products, they also experimented with soft drinks, which were sold at bars. In summertime, it becomes very hot in the south of the USA. The soft drink-salesman who owned a "soda fountain" in a pharmacy, made a good living. "Doc" Pemberton never had an idea of the success of the syrup he made. He died on August 16 1888 a. age of 57. When the syrup made by Pemberton appeared to be liked by the customers of the local soda-fountains, he decided to produce and sell it. His partner and book-keeper Frank Robinson invented the name and the way to write it down. This name and way of writing is most likely one of the secrets for the success of this soft drink. Robinson took the two ingredients coca and kola, because he liked the alliteration, and changed the K of Kola into a C. It was more beautiful that way, he thought. Then he connected the two words with a little dash. In his own graceful handwriting he wrote down the new name. How could he ever have expected that this way he wrote down the best known trademark in the world. Since then, the way of writing never changed. The logo itself did change; at first it had the shape of a rhomb and later became rectangular, oval, circular and square. From the beginning, the color red dominated the logo, supported by the colors green and yellow. The famous waving ribbon was added in 1970 to underline Coca-Cola's image as an always young, dynamic, popular and international drink after he sold his share of Coca-Cola.
Coca Cola India Dr. ... Pemberton from Atlanta, Georgia invented Coca-Cola in May 1886. ... Coca Cola is so popular that it is easy to say that in one day there are probably one billion Coca Cola products consumed. ... The following are things that Coca-Cola considers as myths. ... Douglas Daft, the Chief Executive Officer of the Coca-Cola company, there were four allegations made against Coca-Cola. ...
Coca Cola was created by Pharmacist Dr. ... On May 29, 1886 the very first ad appeared in the Atlanta Journal: Coca-Cola. ... After the Coca Cola trademark had been patented, Asa G. ... In 2000 Coca-Cola launched an ambitious new international campaign using the slogan "Coca-Cola. ... "Unmistakably Coca-Cola. ...
"Coca-Cola Company" The company that I chose to analyze is the Coca-Cola Company. ... Coca-Cola was first marketed as a soda fountain drink in 1886. ... Between 1900 and 1909, the Coca-Cola Company grew rapidly. ... One of Coca-Cola's main competitors is PepsiCo. ... Before doing research on the Coca-Cola Company, I thought that in general Coca-Cola was the more profitable company. ...
The domestic cola war between Coca-Cola and Pepsi is still raging. ... rs for Rb1,300, but Coca-Cola sells 1.5 liters for Rb1,800. ... Also, Coca-Cola brought 2 bottlers to Romania. ... Coca-Cola has invested almost $25 million into 2 factories. ... In 1992, Coca-Cola lead Pepsi. ...
THE GROWTH OF COCA-COLA By Alexander Gordon Coca-Cola Corporation has a rich and sophisticated history. ... Benjamin Thomas and Joseph Whitehead offered Candler to bottle Coca-Cola. ... In the fifties Coca-Cola ruled the soft drink world. ... As a result, with "Pepsi Generation- campaign, Pepsi-Cola in 1975 pulled ahead of Coca-Cola in the supermarket sales (Oliver, 1986).New Coca-Cola CEO Roberto Goizueta transformed it into a new kind of company. ... In the early nineties Coca-Cola moved aggressively into East Germany, sinking $450 million into government plants, transforming ex-Communist...
Coca-Cola have nearly 275 bottling partners worldwide. ... High fix cost, and market presence of Coca-Cola will destroy new entrants. ... From the recently Coca-Cola Journey, Coca-Cola company decided to invest in Coca-Cola bottling operation around the world which named Bottling Investments Group. ... In addition, the variable place is very important in Coca Cola marketing mix. ... The main point is Coca "cola namely to establish communication and good relationships with their customers, so the Coca-Cola brand to be eternal and not worn until now. ...
Coca-Cola is the top-seller brand of beverage, and everyone around the world loves Coca-Cola or different kinds of its drinks from the same company. ... Coca-cola current ratio in 2012 is 1.09 and is 1.13 in 2013. ... This changes from 2012 to 2013 are favorable for Coca-Cola. ... Coca-Cola must reflect on this and managed it better. ... The Coca-Cola Company is in a strong financial position. ...
In the early 1980's about 150 of Coca Cola's 350 franchises came up for sale, and Coca Cola was able to acquire to of it's biggest franchises, which accounted for 15% of Coca-Cola's U.S. volume and 40% of Dr Pepper's volume. These acquisitions made it so that Coca Cola had 38% of its bottle ownership, and of this greatly increased their profit. After these acquisitions 51% of Coca Cola Enterprises was sold to the public. ... So in order to rectify the situation Coca Cola made an agreement with the Master Bottler Contract, which enabled them to increase the price of ...
COCA COL4 Business Summary Coca Cola is the world's largest producer of soft drink concentrates and syrups, as well as the worlds's largest producer ofjuice and juice-drink products, The company holds a 45% interest in Coca Cola Enterprises, its largest bottler. ... Brands include Coca-Cola classic ( best selling soft drink in the world), Caffeine free Coca-Cola Classic, Diet Coke ( sold as Coke light in foreign markets), Cherry Coke, diet Cherry Coke, Fanta, Sprite, diet Sprite, Barq's, Mr. ... Pemberton, It was named by Frank- Robinson (Pemberton's bookkeeper), aft...
