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The snapple business

            The one of a kind business was all started by a man that sold juice out of his parents store in Queens, New York. His name Arnie Greenberg and his buddy's Leonard March and Hyman Golden Became the inventors of the brilliant brand name Snapple. Before the young men knew it Snapple was across the country. The sales for the drink were somewhere around 674 million when just 10 years before that it was at 4 million. So the young men decided to look for a new owner. Quaker Oates was welling to pay 1.7 billion for the Snapple brand beating out Coca-Cola.
             Quaker Oates thought that they were a power house because they were able to turn Gatorade into a billion dollar company. But some of the moves that were used for Gatorade such as getting Michael Jordan and making larger bottles were not so big for Snapple. Quaker Oates wanted to eliminate risk or make it as low as possible. Quaker also decided to dump such strong spokesman such as Howard Stern and Russ Limbaugh from that point on there was nothing but consent hammering of the Snapple name. By far the worst move that Quaker Oates was able to make was to drop Wendy the Snapple lady which is the face of the company ad's.
             At this point Quaker Oates decided to sell the Snapple brand to Triarc Beverages for 300 million which Snapple payed 1.7 for. The main reason that the price of the brand went down was that Quaker was afraid to take rick and see what the market is really looking for. Within just 3 years Triarc was sold Snapple to Cadbury Schweppes for about 1 billion. .
             Some wonder what brought this on and the CEO of Triarc Mike Weinstein knows the do's and don'ts of the business world.
             At the office of Triarc for Halloween the employees would all be dressed up and even once a year they all play miniature golf throughout the offices. Mike Weinstein says "that the most important thing about a company is that the employees really love the product." " The only fixed plan we had was to limit the cost of failure" these are all idea's that put Snapple were it is today.


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