1. Consumerism in Inida
Also, credit is a rising factor in India. ... There are a lot of variables that are to be considered; personal needs, values, personality, socio-economic status, social influences, and society in general. These different items all combined are all the factors affecting consumer behavior. ... Today's consumers are unique in a number of ways, the preference of features, rather than its brand name is an important decision to the Indian consumer. ... Today's consumer will rely on technology and credit cards. ...
- Word Count: 2577
- Approx Pages: 10
- Has Bibliography
- Grade Level: Undergraduate