It's pronounced as "Just BLAZZZZZZZEEE! It's said real fast with lots of energy and excitement. My brands personality is brought to life by a make believe character which is called "J.B" also known as "Just Blaze". J.B's personalityis one which the ladies love and in the guys case, they all want to be like him. His style is urban and street like. He listens to R & B and rap as well as other music. He's very comical and funny. He's shown as a super hero, that saves the day whenever someones in need of a lighter or something that needs to be lit or sparked. Hes very loud, expressive, and fun. The image he portrays is one which everyone loves and never gets bored of. They see him as a super hero and having a lighter or something from him, kind of reflect his personality into the consumers. The relationship between the consumers and my brand are some what of a party nature and some one who just is need of a lighter. The settings its mostly used at i would say is at parties, venues, clubs, concerts, lounges, house parties, and places where the party is at or where a lighter is needed. This brand is catchy to the audience because of the slogan (Just blaze!). People also recognize this brand easily and associate it with the party life or the invidual that smokes or needs a lighter. The icon I would use is an animated icon of the letters "J and B". The letters are in a flame that look sort of like the TnT bomb seen in cartoons. But its different because it has flames around it and the logo fits well with the animated character which portrays the brands identity and personality. What makes my brand different is a lot of things. The way it used advertised. Its done through word of mouth advertising and one commerical where its different scenarios where the super hero "JB" saves the day. My brand is different because i've noticed teenagers love using the word "just blaze" in the enviroment i'm usually around and I thought it would be very catchy and it would be quick to catch on.
