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The way in which technology has shaped our society

             When we look back to the mid 1930s, we"ll see that the US was facing a very difficult time. After the gigantic losses on the New York Stock Markets, the economy was on its way to an all time low. The unemployment rates were astronomically high, leading to even worse conditions. .
             "But why did this happen?", we may wonder. Well, there is a very simple answer to that question. Just before the economical downfall, many people worked on the land, in the agraric sectors. But technology had, as it always has, a cheaper answer to the quest for lower costs. Many people were replaced by machines, making the land-owner able to provide the same amount of products with fewer workers on the land. This lead to the gigantically high unemployment rates, which on its turn lead to an extremely high amount of overproduction (after all, people with no jobs could hardly spend much money on primary and secondary needs, let alone tertiary needs). This had a great impact on society back then. Because of the great poverty, people had to change their lives. And so many people did, leading to a different kind of society, with different kinds of relations. However, not only then, but also nowadays technology has its impact on society. .
             At present many countries in the world face a hard economic time. With large gaps in the consumers confidence in the United States and Europe the short-term prospect does not look very colorful. This, evidently, changes the way society works. Especially when one considers that we currently live in a consumer society, and when consumers lack faith, so does society. But how did we come to live in a consumers society? Let's look back a while.
             After World War II, there began to evolve a large need for machines that make life easier. Cars, airplanes, household-machines (such as vacuum-cleaners, ovens, microwaves), televisions, you name it and it was produced. It began to become a hype, to always have better material possesions than the people in society around you.

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