1. Motor Sport and Brand Image
... websites, magazines, books and video games. (Wikipedia 2006) This is supported by the continuous growing interest in professional sports. This means that sport is seen as big business, supported by the multi-million dollar payrolls, new and larger facilities with all possible add-ons, and the costs ... simply because of their changed image since they began to sponsor. This shows how important the choice is to participate in the correct sport. If the sport chosen has similar numbers compared to NASCAR, almost any company will be successful when they sponsor or participate in it. These num...
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