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Executive Overview

            The company that I have chosen to expand is Pier 1 imports. This unique furniture and accessory store will be setting up a direct foreign investment in Australia. .
             Pier 1 Imports offers distinct, casual home furnishings at a good value. Our ever-changing collections are presented in a sensory environment that encourages customers to have fun shopping for their homes. Pier 1 is a socially conscious company that conducts business with personal and professional integrity. We employ committed, caring associates whose first priority is responding to the needs of our customers. We have been a strong and proud company since 1962, and will not stop and time soon. .
             Australia became a commonwealth of the British Empire in 1901. It was able to take advantage of its natural resources to rapidly develop its agricultural and manufacturing industries and to make a major contribution to the British effort in World Wars I and II. It has a strong economy, and good business prospects. It is a democratic, federal-state system that recognizes the British monarch as sovereign. It populates about 19,546,792 people, and is about the size of the 48 contiguous US states. .
             A foreign direct investment will be established in Australia because we are positive that Pier 1 will succeed and become prosperous. And when it does so, we would like to make sure that it is 100% in our hands.
             We will use the same effective marketing message in Australia as we do for North America. Pier 1 imports will be positioned as the leading furniture and accessories retailer due to its high quality and low prices.
             In addition, another benefit to doing business in Australia is the little to none risk factor involved. The country is very stable and dependable in all senses, from the political aspect, to the economical, to the cultural. .
             Furthermore, in order to cut costs and be more efficient, we will that our new addition to our six current distribution centers will be beneficial for the company.

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