• To capture 10% of professional market.
• To be the "do-it-yourself retailer."".
• To add new stores at a 21-22% annual rate, to over 1,300 stores by the end of fiscal 2001.
• To effectively and profitably extend their reach to global markets.
• To strengthen its position in the building and facilities management market.
• To grow our presence in the pro market that fit within the Company's core business.
• To increase productivity and produce incremental profits and investment returns in our existing stores.
• To becoming the supplier of choice for home building, maintenance, repair and remodeling products.
3. Home Depot Current strategies.
• The Company plans to open approximately 137 new stores and relocate 6 existing stores during fiscal 1998.
• The Company also plans to open approximately 170 stores, including relocations, in fiscal 1999.
• Has a focused, regional strategy to establish platform markets for growth into other markets.
• Uses a "clustering- strategy (to have 2 stores close together) to ease customer crowding. continuing our strategy of penetrating and strengthening our presence in the markets we serve .
• The Home Depot strengthened its position in the building and facilities management market through the acquisition of Maintenance Warehouse/America Corp.,.
• The Home Depot distributed its ProBook professional equipment and supply catalogue to professional customers across North America to strengthen relationships.
• The Home Depot entered into a joint venture agreement with S.A.C.I. Falabella, the largest department store retailer in Chile establishing platform markets for growth into other markets.
• To engage in long-range planning to ensure that the right merchandise was available at the right place, right time, in right quantity and at right place.
