Provide a great work environment and treat each other with respect and dignity. .
Embrace diversity as an essential component in the way we do business. .
Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. .
Develop enthusiastically satisfied customers all of the time. .
Contribute positively to our communities and our environment. .
Recognize that profitability is essential to our future success. .
PRODUCT DISTRIBUTION: .
RETAIL STORES: The Company's retail objective is to become the leading retailer and brand of coffee in each of its target markets by selling the finest quality coffees and related products, and by providing a superior level of customer service, thereby building a high degree of customer loyalty. In addition to coffee beans and beverages, the Company's stores offer a selection of coffee-making equipment, accessories, pastries, and confections. .
Their goal in each store is to offer superior service to their customers while educating them about coffee quality. There is an information section in each store that provides customers a good resource for becoming more knowledgeable about the world of coffee. Starbucks publishes a monthly newsletter, Coffee Matters, and carries a wide selection of brochures on the subject. Each store offers packaged goods, fresh-baked pastries and specialty merchandise from grinders to coffee makers. .
Stores open at year end (52 weeks).
1996.
1995.
1994.
1993.
1992.
1991.
.
Company operated stores:.
.
.
.
.
.
.
.
North American.
929.
627.
399.
260.
162.
114.
.
Outside North America.
2 .
--.
--.
--.
--.
--.
.
Licensed airport stores.
75 .
49.
26.
12.
3.
2.
.
TOTAL STORES.
1006.
676 .
425.
272.
165 .
116.
.
Starbucks stores are typically clustered in high-traffic, high-visibility locations in each market. Stores vary in size, with an average of approximately 1,500 square feet. All Starbucks stores are located in leased premises. Because the Company has the ability to vary the size of its stores, Starbucks stores are located in a variety of settings, including office buildings, downtown and suburban retail centers, and kiosks located generally in building lobbies, airport terminals, and supermarket foyers.
