• Starbucks' corporate headquarter is located in Seattle, Washington.
• Starbucks employs over 40,000 partners (employees) in 40 states and 19 countries.
Objective: .
• To establish Starbucks as the most recognized and respected brand in the world.
• To become the leading retailer and brand of coffee in each of its target markets by selling the finest quality coffee and related products, and by providing superior customer service.
Their Mission:.
• Provide a great work environment and treat each other with respect and dignity.
• Embrace diversity as an essential component in the way we do business.
• Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.
• Develop enthusiastically satisfied customers all of the time.
• Contribute positively to our communities and our environment.
• Recognize that profitability is essential to our future success.
Their Products:.
• Purchases and roasts whole bean coffees.
• Sells fresh, rich-brewed coffees .
• Italian-style espresso beverages.
• A variety of pastries and confections.
• Cold-blended beverages.
• Coffee-related accessories and equipment.
• A selection of premium teas.
• Lines of compact discs.
• Bottled Frappuccino.
• Starbucks Double Shot coffee drinks.
• Lines of ice creams.
• The Starbucks card.
Their Partners:.
• SYSCO, North America's largest foodservice marketer and distributor.
• Ascential Software Corporation (the leader in enterprise data integration).
o DataStage ® XE.
• Tazo ®, a Portland, Oregon based tea company.
• Hear Music, a San Francisco based music company.
• Pasqua Inc., a San Francisco based coffee retailer.
• Hyatt Hotels.
• Marriott Hotels.
