The purpose of this paper is to prepare a sales manual for Bell ExpressVu. Which provides a new salesperson with sufficient information about the company, product, competition and market in order to enable the salesperson to confidently sell the product. As a result three people from different departments within Bell ExpressVu were interviewed, each of them were able to help me obtain the needed information including required sales and marketing information, copies of corporate manuals, annual reports , product brochures, sales aids. .
Tim McGee, President of Bell ExpressVu.
Kim Sanford Operations Manager.
Jerome G. Zeyen; Senior Manager Human Resources/business Services and Compensation.
Company Background.
Bell ExpressVu Mission & Vision .
Bell ExpressVu's mission & vision is to put a dish on every home. Bell ExpressVu strive to understand existing and prospective customer needs and desires so well, and try to satisfy them so completely that the company created a new genre of subscription media: a genre in which Bell ExpressVu is without an effective alternative. While the company's success will be measured in financial terms, the company's ambition is fueled by an intense desire to be the service all viewers crave and all competitors strive to emulate.
Who is Bell ExpressVu? .
Launched in September 1997, Bell ExpressVu is the undisputed leader and Canada's fastest growing Direct-to-Home (DTH) television company, providing the highest quality and most comprehensive satellite services across the country. Bell ExpressVu is committed to its leadership role in bringing more of the best programming to Canadians. With more than 1,000,000 subscribers, Bell ExpressVu is the fifth largest broadcast distributor in Canada.
Bell ExpressVu began broadcasting from NIMIQ, Canada's first and only high-powered Direct Broadcast Satellite (DBS) in July 1999. This move enabled the company to significantly expand its programming to include more Pay-per-View, additional Canadian and U.
