In early morning broadcast, programming is catered towards the working individual, usually accompanied by children at the breakfast table. Starting at around 6am, the significant number of paid informationals begins to decline combined with the inclusion of children's cartoons and as well as, local, state and, continental news broadcast. The news programming is often presented in the particular style; I refer to as sound bytes. These sound bytes are able to deliver a massive amount of information in a very short period of time. The networks understand that these early morning time slots are catching viewers at a highly prioritized often chaotic time, in which children are waking, eating breakfasts and, catching busses while the older audience is usually preparing themselves for work and, daily activities in addition to assisting the children with their necessities. Often during this time, the opportunity to sit and fully watch a television program, uninterrupted is quite difficult and thus the broadcasting networks provide the viewer with a mass presentation of programming in extremely short segments. This time slots also enlists the help of advertising agencies who market certain products at the most appropriate times, such as breakfast and coffee products, vacation ideas and, educational advancement opportunities. The advertisers are aware that children will see these commercials and beg for certain cereals, the individuals rushing to work will be stressed and desire a vacation as well as the people heading off to unfulfilling occupations in undesirable fields will hope and dream of an opportunity to advance scholastically and improve their lifestyle. All of this information must bombard, overwhelm and, convince the viewer a.k.a. consumer in a matter of hours minutes and, seconds.
The second time slot addressed is the most highly coveted and focused time, the prime time slot.
