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Ben and Jerry's Swat Analysis

             Ben & Jerry's was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield, with a $12,000.00 investment with only $4,000.00 of which was borrowed. They became popular for their innovative flavors, made from fresh Vermont milk and cream. The company currently distributes ice cream, low fat ice cream, frozen yogurt, sorbet and novelty products nationwide as well as in selected foreign countries in supermarkets, grocery stores, convenience stores, franchised Ben & Jerry's scoop shops, restaurants and other venues. .
             Ben & Jerry's Homemade, Inc. are dedicated to the creation and demonstration of new corporate concept of liked prosperity. Their mission statement consists of three interrelated parts: product, economic and social. Underlying the mission is the determination to seek new and creative ways of addressing all three parts, while holding a deep respect for individual inside and outside the company, and for the communities of which they are a part. .
             Product: To make, distribute and sell the finest quality all natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products.
             Economic: To operate the company on a sound financial basis of profitable growth, increasing value for the shareholders, and creating career opportunities and financial rewards for the employees.
             Social: To operate the company in a way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of a broad community - local, national, and international. .
             Ben and Jerry's is on the way to bringing euphoric ice cream to new areas around the world. The first licensed scoop shop was in Israel and now the latest are in Europe. They crossed their first borders into Canada and Israel in 1988. The Canadian market was slowly growing, but the licensee agreement in Israel has grown from the original factory and scoop shop to 14 scoop shops and nationwide pint distribution.

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