"THIS PROJECT HAS BEEN DEVELOPEDTO OFFER AN.
EASY TO READ AND UNDERSTAND, STEP BY STEP PROCESS ON.
THE IMPLIMENTATION AND CONTROL OF TOTAL QUALITY.
MANAGEMENT ON A NEW FOUND FLURISSING HOSPITALITY.
BUSINESS. SPECIFICALLY RESTAURANT AND NIGHT LIFE".
PRELIMINARY OUTLINE.
1-HISTORY OF TQM.
- HISTORY OF TQM.
- DEFENITION OF TQM.
- CHARACTERISTICS OF TQM.
- BASIC THEORIES OF TQM.
- INNOVATIONS.
2-ADVANTAGES VS. DISADVANTAGES.
- BASIC PROCEDURS.
- GUIDELINES.
- ADVANTAGES.
- DISATVANTAGES.
- APPLICABILITY ON HOSPITALITY FIELDS.
- QUALITY CONTROLE.
- PERFORMANCE MESURMENTS.
3-IMPLIMENTATION TO BUSINESS "X".
Quality As A Strategy.
In the 1980's, Motorola was losing market share to the Japanese competition in their core product lines-semi-conductors, cellular phones, and pagers. Later, Motorola executives realized that this loss was due to.
the Japanese producing similar products but with better quality and lower prices. The Motorola executives always believed that producing better.
quality requires high costs, but the Japanese were proving this theory wrong.
Bob Galvin, the chairman of Motorola was determined to beat the Japanese, and to do so he had to improve the quality of his company's products and often lower prices. For that reason, he initiated the Total Quality Management program in 1983. The result of this program was a drop in deficit rates from 6 per thousand in 1986 to 40 per million by the end of 1991.
The same program helped the corporate finance department to close its books in 4 days instead of 12, and service centers have cut their repair time from 12 days to 7. Also as a result of this program, new products are brought to market quicker. In 1988, Motorola won the Malcolm Baldrige National Quality Award, and in addition, the results have also been spectacular. At the end, Motorola has regained its market share and at the same time increased its profits.
The History of Quality in the United States.
At the turn of the century, and due to the evidence of the competitive advantage of good quality, the American management decided to emphasize alternative competitive strategies.
