Are You Serving Your Children Tyson Chicken?.
The Tyson Frozen Food two-page ad printed in the Aug. 26, 2001, coupon section of the Sunday Boston Globe uses a pretty, blond child and an appealing contest to convince mothers to buy their children Tyson chicken so their children's school can get money. In an advertisement, if they are not sure if they"re going to attract an audience and when children are involved, the females they use are going to be a blond and the boy is going to be a redhead. Therefore in the ad, a blond girl is shown raising her hand right up front in the class. The female in the back is a little out of focus, possibly representing a Latino or Hispanic audience. The last child shown who is out of focus happens to be an African American. Though this ordering is in some form a stereotype of America, it is true in many ads. Since the ad is selling Tyson Chicken and it also includes young children, the ad's desired or target audiences is mothers because Mom loves their children and wants to buy good food that also taste good for them. The income level does not play a major factor in regard to the ad. Chicken is an essential food and is not quite as expensive when compared to items such as bacon or brand name sausages. According to the ad, the message seems to be aiming at women in their thirties, or forties with children who are between six and twelve years old. To buy food that tastes good and that kids wouldn't mind eating seems to be the special interest in the ad. In this advertisement, no celebrities or beautiful professional models are used to lure buyers, but instead it uses an attractive strawberry-blond child to represent the advertisers" idea of the perfect child .
The advertising team catches the attention of the bored or busy reader by placing a "Back to School" sweepstakes on the second page of the ad. It states that someone can win $10,000 for her child's school.
