1. Political, Economic, Social and Technological (PEST) - Global Marketing
... products. The marketing environment around the world has been changing over time. Government, legislation, trade policy, foreign direct investment, labour policy, taxation policy, bilateral relation between countries, business cycles, stock exchange, new technology, consumer taste and trend – all of which are continuously changing from time to time in different countries. Marketers have to adapt to these changes ... globalised this means that 'geographical distance is of declining relevance, and that territorial boundaries are becoming less significant' (Heywood, 1997, p. 140), bus...
- Word Count: 2348
- Approx Pages: 9
- Has Bibliography