Girls aren't seen in their commercials either. There is TV shows that work the same way. When I was a kid, I watched cartoons like Teenage Mutant Ninja Turtles, and my sister watched ones like Care Bears. Each show was obviously made and watched predominately by one gender. Girls don't watch Ninja Turtles and boys don't watch Care Bears. In present time, there is a whole channel devoted just to women. Women's Entertainment Television is the newest arrival on the scene. Yet there is no men's entertainment channel. Women are "told" to watch this station. If there were a channel made just for women, what excuse would they have for not watching it? .
Socialization is the process by which all people learn what is expected of them through their interactions with others. For example, the household chores that are assigned by ones parents are one way to shape a child's gender role for the future. In many households, boys do the taking out of the trash, mowing the grass, shoveling the snow, and all other duties that are seen as manly. While girls clean the house, do the dishes, cook, baby-sit, and all other stereotypically women things. In many cultures women are taught to depend on others for protection from bodily harm. Women are not taught to defend themselves from strangers because fathers and husbands can do it for them. Traditional gender roles for women are nurturing, dependence, and emotional expressiveness, not physical strength or toughness. Emotionally this is impacting on the woman because she has to teach other females how to be caretakers. Women are taught to be self-sacrificing and passive. As a result, a woman's identity is based on how well she serves others. But this idea doesn't hold as true as it once did. Women are now being taught to be stronger than men and to be more independent. Such TV shows as Oprah show this idea every day. You never see or hear her and her guests telling men to stand up together and become more powerful.
