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The Phenomenon that is James Bond

             After seeing the new James Bond movie I was interested in knowing how the James Bond series of movies are second to none. James Bond was created in 1953 by Ian Fleming in the novel, "Casino Royale" and the first Bond movie came out in 1962 with "Dr. No." (http://www.jamesbond.com/40th-anniversary/007faq/index.php) This year happens to be the 40th anniversary of Bond's appearance in films and the Bond movies still create a craze. But these methods are really easy to spot because the movies and Bond himself was created to appeal to people of all ages. I do not feel as if the Bond movies go as in depth into where people are looking as the shows mentioned in Gladwell's, The Tipping Point, but the creators of Bond have found other ways. (also from The Tipping Point) Similarly to the gold stamp Wunderman used in ads for Columbia Records, the Bond movies all have "gold stamps." Each reaches out to a different group and draws that group in.
             The first "gold stamp" hit me very quickly, seeing Halle Berry on the screen in a bikini. All of the so-called "Bond-girls" are gorgeous, you never find James sleeping with a girl that is not an 11 on a 10 point scale of beauty. That draws in males because it has been proven that sex sells and whenever a Bond movie is released there is always a buzz, "Did you see Halle Berry in the commercial?" or in the previous movie, "I can"t wait to see Denise Richards." It is the ultimate honor for a woman to be chosen as a Bond girl because it means she is on a pedestal above the rest. This is a "gold stamp" in my mind because it is something added (the storylines might actually be better without the women) to sell the product, the movie. Most people, if they had the choice, would take a chocolate donut with sprinkles over a plain donut if they had the choice. The beautiful women are added in to close the deal. James Bond himself does the reverse, always being portrayed as a strong, handsome man.

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