We feel that this is a good mission statement for Gap Inc. because it covers the three areas of a mission statement: 1) Defines the business 2) Statement of Philosophy 3) Broad statement of goals.
S.W.O.T. Analysis.
Strengths.
Gap Inc. has three different stores. These include The Gap, Banana Republic, and Old Navy. There are approximately 3,800 stores throughout the world. Stores are located in the United States, Canada, France, Japan, Germany, and the United Kingdom. All three stores also have Internet sites where the consumer can purchase all products sold in the stores. This is a major strength for the company. People can purchase any product from the stores from the comfort of their own home. This proves to be a major benefit because it not only lets existing customers to shop from home, but it opens up new channels for consumers that would not otherwise shop at the actual store. .
Another strength that the company has is the fact that it operates stores in three different price ranges. Old Navy sells clothes that attract consumers who are looking for clothes that are inexpensive, yet still stylish. As far as The Gap is concerned, clothing is at a mid-range price, targeting consumers who don't mind spending a little more for a little extra quality. At the higher end, there is Banana Republic. These stores are aimed at consumers who disregard the price when shopping for clothing. They are not concerned about price, just style and quality. So in essence, Gap Inc. hits different consumers at different price ranges.
Gap Inc., as mentioned earlier, has stores all over the world. Operating outside the U.S. opens up an entirely new door in sales for the company. Sales before going global came mainly from the U.S. market. After opening stores in other parts of the world in 1987, sales increased.
Gap Inc. has a very innovative marketing team. They air commercials on television that not only catch the ear, (like most commercials only tend to do) but they manage to catch the eyes of consumers who are in the target market for these types of clothes.
GAP INC. Giving Gap Inc., including Gap, Banana republic and Old Navy, is committed to giving back to the communities. ... In addition to cash grants and merchandise donations, Gap Inc. also matches their employees" charitable giving and mobilizing employee volunteers. ... (Gap Inc.). ... Competition Competition is one of the main factors affecting the recent poor performance of Gap Inc. ...
Gap Domestic has 2,201 stores, which includes Gap, GapKids, babyGap, and GapBody stores. ... Gap has six percent (6%) share of the domestic apparel market. ... Gap has provided it customers with products for men and women aged ten through adult. ... Gap Outlet seems to compete for Gap as it manages its multiple brands. For example an item that costs $38 at Gap sell for $20 at Old Navy. ...
The Gap I analyzed Gap using sweat shop labor for their products. ... Gap management became aware of the situation late March. ... In April, the Gap suspended placement of new orders. ... Since its inception, The Gap Inc. has grown between 15 and 20 percent a year. ... This case involves the following people: Gap Stockholders Gap CEO's Gap Management and Employees Consumers U.S. ...
Gap Inc. ... Gap Inc. has more than 3, 500 stores all over the world. ... One way in which the Gap Inc. accommodates it customers is through its web site. ... Gap Inc. content is direct. ... Overall I think Gap's Inc. web site uses very good design techniques. ...
However, three years ago Gap Inc. hired Mr. ... Bringing in almost as much as Gap and Banana Republic combined. ... In the early 1990's, to keep competitors from undercutting Gap on their prices, Gap created Old Navy, being the marked down version of itself. ... Gap's sales dropped by one billion dollars from 2006 to 2008. ... I think this growth in Gap Inc. will eventually slow back down, and perhaps many years later it will rise again. ...
Banana Republic is part of a leading international specialty retailer with six brands – Gap, Banana Republic, Old Navy, Piperlime, Athleta and INTERMIX – almost 3,700 stores and more than 150,000 employees. Gap Inc. founded by Doris and Don Fisher opened the first Gap store in 1969. ... According to the Gap Inc. official website, "while many things have changed since 1969, the principles on which we were founded have stayed the same: creativity, delivering results, doing what's right and always thinking of our customers first....
Generation gap The definition of generation gap The gap between the old people and the young is called the generation gap. ... Several kinds of the generation gap The first kind is the generation gap between the immigrants and the native people. ... The second kind is the generation gap between the African-American people. ... The third kind is the generation gap among Catholics. ... The reasons of the existence of the generation gap. ...
Eddie Bauer, Inc., a subsidiary of Spiegel, Inc., is a prime example of such a business, as the company continuously strives to be a successful retailer of clothing, accessories, and home furnishings. ... In addition to such evolving venues, the past eighty-two years have brought various product changes to Eddie Bauer, Inc. ... Another Competitor, The Gap, Inc. is a $13.674 billion global specialty retailer, offering casual apparel, personal care, and other accessories for men, women, and children under Gap, Banana Republic, and Old Navy, each with its own on-line incarnation. Gap in partic...
BUSINESS ETHICS Introduction to Business Ethics Simply put, ethics involves learning what is right or wrong, and then doing the right thing -- but "the right thing" is not nearly as straightforward as conveyed in a great deal of business ethics literature. Most ethical dilemmas in the workplace are not simply a matter of "Should Bob steal from Jack?" or "Should Jack lie to his boss?" Many ethicists consider emerging ethical beliefs to be "state of the art" legal matters, i.e., what becomes an ethical guideline today is often translated to a law, regulation or rule tomorrow. Values, which ...
