1. Harley
... now they are the most prestigious heavyweight motorcycle corporation in the United States. In addition to designing, manufacturing and selling heavyweight touring, custom, and performance motorcycles, Harley-Davidson also has a product line of motorcycle parts, accessories, and general merchandise. The company's mission is to fulfill motorcyclists and the general public's dreams through ... riders' fraternity with 600 US chapters. Harley-Davidson maintained brand equity well with creative marketing. This year the company hosted a national rally of HOG chapters as a part of its 100th an...
- Word Count: 1423
- Approx Pages: 6
- Grade Level: Undergraduate