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The focus of this study occurs in 1993, when HTI was continuing onto its 7th consecutive year. In September 1992, Hamilton Technologies was included in 1 of 24 "representative Knowledge-based Development Tool- supplier in a Software Magazine article. In January 1993, HTI was one of five vendors listed as supplying "Integrated Object-Oriented CASE products- in an Object-Oriented Strategies Magazine article. In April 1993, CASE Trends Magazine included Hamilton Technologies product, 001, as 1 of 16 "representative Ada CASE tools-. These honorable mentions made Hamilton Technologies, Inc. the only vendor in its industry to appear on all three lists of companies with CASE product capabilities. .
Situation Analysis.
Identification of Strategic Direction.
Organizational Vision:.
1. What do top managers (especially the CEO) believe the organization can become?.
Margaret Hamilton, CEO of Hamilton Technologies, Inc., believes that her company will continue to lead the way in the integrated systems engineering and software development industry, while dominating the long-range market with a superior price and performance characteristics of her core product, 001. Hamilton also believes that her company will also develop a reverse engineering system that will instantly reprogram new lines of code for new languages, guaranteeing a sound financial, profitable business.
2. Is the organization headed in that direction?.
Yes. Hamilton Technologies, Inc. is still the only company in their industry that has successfully produced such a product. They have been able to penetrate such a tough market and gain some market share because of the company's positive attitude towards developing and researching integrated software systems.
3. Is the vision widely shared in daily staff meetings?.
Yes. All employees are included in daily staff meetings "not just the few top managers. Since employees are always included in such meetings, they are actively involved in planning and implementing the corporate strategy.
