Application Of Marketing in Business.
Dewana Sari Collection is a new Bumiputra company importing several of antic products from Bali, Indonesia. The products are inclusive of teak wood furniture, decorative lamp, painting decorative teak wood mirror and statue. The products are of a good quality material and workmanship with a competitive price. With the current market demand on teak wood product Dewana Sari Collection has a high potential of success provided the have a good Marketing Plan for Dewana Sari Collection.
General.
The purpose of this paper is to set a marketing plan for Dewana Sari Collection in bringing their service to the attention of potential and current customers. The goals of the plan should depend very much on the overall goals and strategies for Dewana Sari Collection, and the results of the marketing analysis, including the positioning statement. The plan includes what target markets they want to reach, what features and benefits they want to convey to them, how they will convey it to them (this is often called your advertising campaign). Dewana Sari Collection is responsible to carry the various activities the plan and how much money is budgeted for this effort. .
Successful advertising depends very much on knowing the preferred methods and styles of communications of the target markets that they want to reach with their ads. A media plan and calendar can be very useful, which specifies what advertising methods are used and when. For each service, Dewana Sari Collection carefully consider: .
1. What target markets are you trying to reach with your ads? .
2. What would you like them to think and perceive about your products (this should be in terms of benefits to them, not you)?.
3. How can you get them to think and perceive that? .
4. What communications media do they see or prefer the most? Consider TV, radio, newsletters, classifieds, displays/signs, posters, word of mouth, press releases, direct mail, special events, brochures, neighborhood newsletters, etc.
