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Marketing Plan

Both persons are from HR departments of the respective companies. Same questionnaire was used for interviewing both respondents.
             i. Combined Questionnaire (Close & Open Ended): The questionnaire used includes both close and open-ended questions. The interviewers fill up the responses.
             3. Secondary Data Collection: For secondary data mainly one source was assessed, that is: -.
             a. Text Book: The theoretical foundation of the report is entirely based on the textbook by Roberts Kreitner [Management, 17th ed. New Delhi: A.I.T.B.S Publishers & Distributors (Regd.), 1999], as instructed by our course teacher.
             4. Data Presentation: Data are presented mainly in tabular format; also several slides are prepared for report presentation.
             5. Data Analysis: The report is descriptive in nature. Collected information is linked with the theoretical foundation of Human Resource Management. No statistical measures or tools are used for drawing any conclusion or recommendation. .
             Theoretical foundation of this report is used as the basis of findings. All findings are linked to the theories and concepts described in the report.
             II. THEORETICAL FOUNDATION.
             People or employees are the most important constituents of any kind of organization. Of all the resources of an organization, humans are the most vital. Managing human resources efficiently and effectively has long been an important aspect of management.
             Managing Human Resource (HR): .
             Human Resource Management (HRM) " involves the planning, acquisition and development of human resources necessary for organizational success."".
             Multifarious activities are required for managing HR.
             .
             A. HRM Activities.
             A logical sequence of HRM activities is: -.
             1. HR Planning.
             2. Selection.
             3. Performance Appraisal and.
             4. Training.
             At page 20 in the appended part the above sequence is shown as a general model of HRM.
             1.HR Planning.
             HR planning is the development of a comprehensive staffing strategy for meeting the organization's future HR needs.


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