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Marketing Plan


            Absolut Cherry Division/ Organization of Labor.
             Lancaster, PA, Washington, DC, American East Coast.
            
             Executive division of Absolut for the production of the Cherry Division.
             Absolut Cherry Financial Management, Accounting, and Account Payable Department.
             Office schedules production of Absolut Cherry and serve the connection between spirit factory in Swedan, and Cherry Farm factory in Pennsylvania.
             Office processes orders to the Warehouse and ensures that warehouse is running in order.
             Office handles orders, concerns, problems, and complaints from customers and retailers.
             Factory: Skane, Sweden & Lancaster, PA.
             Sweden.
             Factory grows, harvests, and brew spirits from the land to make Vodka to distribute.
             Factory then ships bottled Vodka to the warehouse to have it blended with our natural cherry juice out of our PA factory.
             Factory sends production schedules for the headquarters to process.
             Lancaster, PA.
             Factory grows, harvests, and brews cherries from the land to make cherry juice for Absolut Cherry.
             Factory then ships bottled cherry juice to the warehouse to have it blended with our natural Vodka out of our Sweden factory.
             Factory sends production schedules for the headquarters to process.
             Warehouse .
             Warehouse receives natural vodka and juice. The Warehouse then blends the .
             two to mix the cold soothing drink, Absolut cherry.
             Warehouse packages and store Absolut cherry,.
             Warehouse distribute to retailers & customers.
             Stores: Absolut will sell to two retail stores.
             Liquored Stores: State and Corner Stores.
             Convenient Stores: Tops, Safeway, Giant, and etc.
             Marketing Channel Functions: Absolut Cherry is a subsiderary of Absolut Inc., which serves as both producer and a seller of all Absolut Cherry products. Therefore it is necessary to label Absolut Cherry as an producer and retailer.
             Producer.
             o Transactional Function: As producer Absolut Cherry Office Headquarters will specialize in contacting certain custumers (i.


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