Concepts of rhythm and blues such as complex rhythms and callout response and blending work of both joys and sorrows in the South were taken from black American heritage. These styles of music were set to anglo-style songs and thus produced a new style of music. This new style of music set the stage for some of the most influential musicians of youth in this time. In this decade, Elvis Presley made his appearance on the scene. Elvis was the first white performer to expose an audience to rock music. However, the freewill style Elvis exhibited was not a real big hit with the adults, where he was condemned as a "whirling dervish of sex" as he introduced a music that was sexually suggestive. But, as accurately depicted by Buddy Holly, another one of this century's great musicians, "Without Elvis, none of us could have made it". Elvis paved the way for future Rock acts to follow. However, by the end of the 50's, and the start of the 60's, Rock & Roll started to decline because it followed too simple and boring a pattern and it was too sentimental. Teenage audiences gave their loyalty to Folk music.
In 1963, the renewal of Rock & Roll came when The Beatles made their way onto the scene. The Beatles, who most would say were the best rock group ever, ruled the record industries and with their dominant instrumentation, which included: electric leads, rhythm, and bass guitar, drums and sometimes an electric organ. The Beatles were the band behind changing the name of Rock & Roll to just Rock. British bands, lead by The Beatles initiated a return to the blues orientation of Rock & Roll, although in an ever louder and more electric version. During the 1960's many other styles of music arose from Rock like, Motown, Soul music, Jazz-rock, Folk-rock and others. The Motown style is characterised by a lead singer singing a story line, which is the melody, to the accompaniment of elegant, tight, articulate harmonies of a backup group.
