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Recreation And Tourism


             Perhaps nowhere is there a clearer picture of how a target audience is enticed than in Las Vegas. Since it's inception, adults with a passion for gambling and entertainment extravaganzas have been beckoned by what may be the world's foremost authority on the subject. Unique in its appeal, Las Vegas holds a special gift in that it was created from the ground up to accommodate its target audience. Unlike most other communities that aspire to such a level of tourism, Las Vegas developed its own built-in attractions that are not anywhere else.
             Las Vegas is, indeed, an unusual example of successful target marketing. For other communities to have the same success would take their own special formulation or particular attraction that what would ultimately draw a crowd. The key is to be keen on one's market in order to target the right segment of the population. Know your target market well. Spend your media dollars in a format that most closely matches the market segment you want to reach". (6).
             CAPITALIZING ON LOCAL ASSETS.
             One of the best ways to secure recreation and tourism traffic is to capitalize on the most spectacular assets the community has to offer. By focusing on one or two main attractions, people are not bombarded by too much activity when they choose to visit that particular city or town. Of course, there are always myriad things to do and see in any successful tourist community, but the initial draw is focused upon the most prominent attraction.
             Arizona, for example, possesses one of the biggest draws that attract people from all around the world: the Grand Canyon. The "single most awe-inspiring spectacle in a land of unforgettable geology" (12) may likely be the state's most spectacular advantage over their border competitors, because they utilize their resource to its fullest benefit. However, the Grand Canyon is not the most "interesting or memorable" (12) destination Arizona has to offer, yet it is by far the most popular because of successful marketing.


Essays Related to Recreation And Tourism

1. The Effects of Tourism on the Environment

... to take care of the environment. Another aspect of the idea of sustainable tourism is to limit the development of an area so that native plants, persons, and animals can coexist. In this new model for tourism, instead of humans maximizing the development of an area that is interesting to tourists ... is that the natural area becomes a permanent part of the landscape rather than being something that will disappear once tourist have degraded the area and ruined the natural landscape. A great example of this very issue of the beaches that everyone of every nation seems to enjoy visiting. W...

  • Word Count: 1444
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2. Parks And Protected Areas

... ensure that Ontario's Provincial parks protect significant natural, cultural and recreational environments, while providing ample opportunities for visitors to participate in recreational activities" (J. Dyment, personal communication, September 24, 2002). The four objectives to attain the park's goals are protection, heritage appreciation, recreation, and tourism. This, as discussed in the introduction, is where ... the duel mandate comes in to play. Protection and recreation, together. Can it be done? (J. Dyment, personal communication, September 24, 2002) In 2000, the revised National...

  • Word Count: 2503
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3. Impacts Of Tourism On Protected Areas

... ensure that Ontario's Provincial parks protect significant natural, cultural and recreational environments, while providing ample opportunities for visitors to participate in recreational activities" (J. Dyment, personal communication, September 24, 2002). The four objectives to attain the park's goals are protection, heritage appreciation, recreation, and tourism. This, as discussed in the introduction, is where ... the duel mandate comes in to play. Protection and recreation, together. Can it be done? (J. Dyment, personal communication, September 24, 2002) In 2000, the revised National...

  • Word Count: 2503
  • Approx Pages: 10
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4. The US Air Force, And The Environmental Hipocrasy

... the potential health hazards that are associated with this type of fuel based on the local environment and uses of this water. These include (a) recreation and tourism, (b) commercial fishing, and (c) wildlife (U.S. EPA 1987 Table 2-2). This study is limited due to the laws that protect the government and any organization from self-incrimination. The study does not reflect the views of the Air Force ... . The actual location upon where this study is based is the flight line and is considered a restricted area. Therefore ... impact of such dumping (Schetteler, Solomon, Valent & Huddle 111...

  • Word Count: 2060
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5. Tourism

... incomes ad paid holidays allow great numbers of people to travel for pure pleasure and recreation (McLaren 9) The world tourism organization claims that tourism is currently the worlds largest industry. With annual revenues of almost 3 trillion, its economic impact is second to that of only the weapons industry (Mclaren 13) You and I are tourists, even if we are traveling to learn about or change the ... of the developers product becomes the use of the park and all its natural resources. (McLaren 11) Tourism is often a direct conflict and competition with local people and communities, f...

  • Word Count: 1742
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6. Globalization, Tourism and Indigenous Peoples

... , interdependent whole, a shrinking world where local differences are steadily eroded and subsumed within a massive global social order (Mowforth and Munt, 1998: 12). The globalization definition given makes tourism the cause and effect of globalization. Tourism can be argued to be one of the world's largest industries that continues to develop rapidly. Tourism is generally involves travel for recreation, leisure, religious, family or business purposes, usually for a limited ... duration. Tourism is commonly associated with international travel, but may also refer ... ...

  • Word Count: 1995
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7. Sports Tourism In Australia

... very big business for Australia. In fact according to Jackie Kelly, Federal Minister for Sport and Tourism; "Tourism is one of Australia's major industries and our most important service industry". According to the Australian Tourist Commission "The combined direct and indirect contribution to the Australian economy was $59 billion, or about 9% of Australian Gross Domestic Product." Australia is always looking ... One such event that is hosted in Melbourne every year is the Australian Open tennis championships. According to Sport and Recreation Victoria; "The Ford Australian Open is a k...

  • Word Count: 1956
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8. Wine And Tourism Are The Ultimate Experience Of Place

... has become even more prominent for economic survival (Hall in Oppermann, 1997). The segmentation of tourism into various markets, and the promotion of those various markets (Opperman, 1997) has necessitated more responsive and flexible forms of salability and has seen places and locations become commodities to be produced, marketed and consumed. Tourism Tourism in New Zealand has become a major income for the economy due to our unique natural ... of not less than 24 hours or one night for a purpose other than the exercise of a remunerated activity in the place visited. The motives for su...

  • Word Count: 1754
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9. How Tourism Affects Environment

... there would be no trees surrounding it, unlike at the park at Elveden Forest in Suffolk. Damage can also be done to the local environment by tourism. Excessive wear, vibrations and vandalism can cause damage to archaeological and historic sites. While culture can also be disturbed. In Kuta, Bali, the local culture was completely destroyed from the tourist industry, which showed no respect ... touching it, which kills it. This has occurred in Kuta, Bali where it was found that the coral population was diminishing due to the impacts of tourism. Fossilised coral can be used for building pu...

  • Word Count: 981
  • Approx Pages: 4
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