1. The Shortcomings of the National Geographic Society
... its purpose such as: advertising, organization and presentation. In order to fully achieve the purpose of the museum, an advertising campaign is necessary. Advertising and promotion will help the museum attract more visitors and researchers thus improving the study of geography in Egypt. Hiring and advertising agency is the best choice for starting a campaign . Advertising can be done through : radio, television ,billboards and even flyers to introduce the idea that ... a national geographic society even exists .This will cause the word-of-mouth phenomenon ... ...
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