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The Turnaround


            Companies can find themselves in need of a financial turnaround from time to time because of declining profits. There are several factors that are usually the cause of a company finding itself in this position. Among these reasons are economic recessions which obviously affect us all. There are sometimes production inefficiencies that can severely hurt a company's valued reputation. For example, the Firestone tires used on Ford Motor Company's best selling Sport Utility Vehicle, The Explorer, not only hurt the reputation of Firestone but also had a substantial impact on Ford's Automotive Sales figures. There can also be innovative breakthroughs by competitors such as when Minnesota Mining and Manufacturing, otherwise known as 3M, introduced its diamond grade reflective tape to their industry. They virtually cornered their market. Their product was seventy-five percent more reflective than the competition and that mattered to the different countries all over the world trying to make their roads the safest. During my research, I came across the interesting story of a golf course that saved a town by sparking a huge financial turnaround. Although the town is not necessarily a golf industry business, it used the golf business to survive and in the long run make a lot of dough.
             The following shows how a turnaround must consist of careful strategic planning, desperate people, and good old fashion luck. In the case of a town named High Bridge, New Jersey, all three were needed with a lot of extra luck.
             High Bridge is a town located fifty miles west of New York City with a population of four thousand people. At the town's economic peak, during the Vietnam War, a local steel factory employed 2,500 people. It since has closed down. About 7 years ago, developers decided to go after a 145 acre undeveloped parcel of land. They envisioned 300 to 600 units in an upscale town-house community.


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