In today's world we can see advertising all around us, where ever we go. Media has become exceedingly influential at this present time than ever before. It consists of the television, the radio, the internet, newspapers, magazines, billboards and we can even see it on the streets. Although maybe we don't detect all of it, we know that advertising has been around for many years and it has become a huge part of our society.
In this essay I will try to reveal how media is used to manipulate us in order to buy a certain product or use a service. I will also explain the purpose of the media, the history of advertising and why advertising is used so much. I will also focus on two advertisements and clarify the techniques used and how they affect us.
There are many different ways in which media is used to advertise products, services etc, and in all cases advertisements are designed for a specific target audience using various techniques such as language, slogans, hyperboles etc.
Traces of advertisements have also been found on the ruins of the ancient Roman towns of Pompeii and Hercluaneum, although in most of the rest of ancient times, advertising was passed on by word of mouth. Nevertheless, the expansion of printing in the 15th and 16th centuries and the foundation of the first British advertising agency, Reynell and sons in the 17th century, started the gradual escalation of the use of advertisements.
Advertising evidently wouldn't have been at all successful without the media, otherwise how would companies get the message across to the public that they have these great products to sell. Nowadays, advertising means promoting goods, services, events and it affects us in many ways.
Advertisers can range from multi-million pound companies such as Coca Cola, to people announcing special occasions in in newspapers. But as much the media fuels advertising, it is in need for it ... Continue Reading