There are three main elements directly effect the family consumption. They are family life cycle, the structure of the family and family decisions making process.

Families change over time, passing through a series of stages called the family life cycle (FLC) (Blackwell, Miniard & Engel, 2001). The diagram below shows the eleven primary stages in the traditional FLC.

In the stage of “Young Singles”, people have relatively l

What to expect with young age children?

In “Empty Nest I” stage, family is most satisfied with its financial position. The couple can spent on what they want rather than what the children need. They usually spend on home improvements, luxury items, vacations, and second homes. Some of them are looking for fun educational opportunities.

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