Cadburry Schweppes

Cadbury Schweppes is the worlds third largest drinks company and the fourth largest confectionary company, with familiar brands such as Cadbury, Schweppes, Dr Pepper, Trebor and Bassett. It is therefore easy to see why they are a major influence of the market with such well-established and well-profiled brand names.

1. A mission statement is a philosophy of the organisation that provides a broad indication of direct and gives the core reasons for the business being in existence. An organisation should have or provide a mission statement as a public declaration to all stakeholders, showing that they have aims and a long-range vision for the company.

Unfortunately we were not able to uncover an actual mission statement for Cadbury Schweppes but we were able to find a “code of conduct” document. John Suderland, the chief executive, describes this code of conduct as an “important” document that has been approved by the board of governors on its content. He further elaborates that the code of conduct sets out general provisions that should appl

· They are the worlds 3rd largest soft drinks company.

They state that creating value in the community is part of their heritage and that they are responsible to their employees and to the society in which they operate. Community activities are a vital part of their leadership position, which is the protection and development of their reputation and the value they place on people.

· What are the implications of today's trends for the future of my community?

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