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Hooters

It all began one day in the pleasant town of Clearwater, Florida. While sitting around at a table playing Parcheesi, six men got the sudden urge for the smell of freshly sawed lumber and the taste of some Buffalo style chicken wings. These men did not have the access of driving to Buffalo to satisfy their urge so they decided to bring Buffalo wings to Clearwater. The men scrounged up $140,000 and purchased a building on 2800 Gulf To Bay Boulevard, Clearwater. They now had to make a rather important decision, which ultimately led to the overall success of their franchise. They had to come up with a name. They thought about the simple things in life that bring a gleam to a man’s eye besides beer and chicken wings and thus came the name “Hooters”. Once they agreed on “Hoote

The Hooters franchise has grown to over 330 locations in 43 different states. They have also spread their cheer internationally in countries such as Asia, Argentina, Aruba, Austria, Brazil, Canada, England, Mexico, Puerto Rico, Singapore, Switzerland, and Taiwan. To advertise and market their product they have used television ads, Hooters Magazine, Hooters website, and Hooters Girl billboards. Additional awareness comes from the sports partnerships they have which include National Golf Association Tour, United Speed Alliance Hooters Pro Cup racing, Hooters IHRA racing series, Formula One powerboat racing, and AMA Motorcycle Team.