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Sex sells

            Sex in advertising has been the theme of much 20th Century American.
             It seems like all we see these days are advertisements which use.
             the human body and sexuality to sell all kinds of products from food and cars to.
             colognes and exercise equipment. It is virtually impossible to tune into any.
             type of media they days and not encounter some type of an ad which uses.
             sexuality to sell it's product. Most of the time sexuality and the use of the.
             product in a real world setting is irrelevant, but for centuries if sexual.
             connotation is put upon the use of a certain product then the product has been a.
             success in the market place. .
             Everyone loves sex, and it is everywhere in our society. They are on TV, magazines, radio, billboards, and basically anywhere you look today. People can not get away from sex in advertising because so many companies use it. Sex appeals are used in advertising all the time, and people love to look at it because "Sometimes people listen better with their eyes" (Steel 137). Sex in advertising is an effective technique that is used today. It helps companies successfully sell their product in our market. Of course it has to be directed at the right audience, and sold at the right places in order for it to work. Sex in advertising has been around for many years now. Ever since the Maidenform fantasy over twenty years ago. Here is a great example of sex in advertising. It showed women in their Maidenform bras and had different schemes to each one. Maidenform were showing that if they wore this bra and look sexy they could be successful in their jobs and get out of the house. Basically these ads made women feel sexy, and more confident about their bodies. Quit being just a housewife, which many of them were back then. It was now "The Maidenform Women. You never know where she"ll turn up" (Moog 109). The Maidenform bra ads symbolized the exciting but frustrating longings of the past (Moog 109).

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