The media play an important role in our lives and influence us in many choices and things that we value in life. We definitely live in an information society, and many groups of people receive information and store it. As for me, I use the media in many different ways, whether it is watching TV or writing a research paper, the media is always going to be around us. When I am sitting down just to watch a TV show, I usually have nothing on my mind. But as I sit down, a commercial comes on the screen about a certain type of movie that is coming to the theaters. As my day turns into night, I began to decide what I am going to do and that is when I remember the ad about that movie. I usually then end up going to watch a movie with some friends and then that is how the media impacted me on that particular day. Another example of how I use the media, in everyday life, is a simple thing like driving and the many things that you observe while driving. As you drive down highways you see billboards that advertise many different things. For instance, let’s say that I see a billboard advertising a certain type of cola. Well I coincidently find myself thirsty, and I go and get a soda pop, at a

No matter what we do throughout the day, whether it is going to work, going to the gym, or just going out to take a walk, the media is always going to be around us. Currently, the average American child or adolescent spends 21 hours per week viewing television. This figure does not include time spent watching movies, listening to the radio, watching music videos, playing videos or computer games, or surfing the Internet for recreational purposes. I would say that I spend around three hours a day watching television, which averages out to twenty one hours a week. Ironically that number matches the same results that an average child spends watching television. It would be my guess that I spend an average of two hours a day listening to the radio, and because I am currently enrolled in school, I surf the internet on an average of four hours a day, whether it be for educational purposes or for entertainment. On an average, I spend 63 hours a week with the media, not to mention the times that I am driving and I see an ad on a billboard or a road sign.

If it were not for the media, we would not be able to choose some of the activities that we enjoy doing. An example that I discussed earlier was going to the movie. Without the media advertising which movies are showing, nobody would know which movie to go watch. The media, for me, has improved drastically in the past 5 years, and there are many advances that would never have came about if it were not for this type of mass communication. The internet,

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