In today's society, one must consider - Is there any advantage of advertising? In many cases, it is only disadvantage - an annoying hindrance in our daily lives. It gets on our nerves, distorts the truth, and adds to the cost of the product. Advertising is designed for one purpose - to sell. To achieve this goal, advertises are willing to stretch and distort the truth, just to convincing people to buy their product. For example, an advertiser may convince buyers to purchase their product by stating that has been tested and found superior. In reality, the product is not likely to be better than any other - the tests themselves doubtlessly conducted by the promoting company - conducted to ensure at least something is superior about the product, even if it is only the color. These advertisements are worded carefully so that they are telling the "literal truth" - the truth is exactly what the words say, although people misinterpret the message by using conversational logic as something different - something better. By using ingenious tacti

In reading and doing this book report, I have learned many things. I have learned about the forms of advertising, tactics of advertising, how to advertise if I were trying to promote a product or a store. Most of all, I learned the pros, cons, and traps of advertising and being the consumer. I believe that the books were very informative. By reading the book by Jack Engel, entitled, Advertising: The Process and Practice I learned about the various techniques and tactics of the advertiser made me think twice about purchasing merchandise after seeing an advertisements. By reading How to Advertise: A Handbook for the Small Business, I learned about the different techniques of effective advertising if I were to advertise for a small business or company. Not only was this an enjoyable report to do but it will definitely make me think twice about buying a product after seeing or hearing and advertisement, it has made me a more wary and better consumer.

The Impact of Advertising in Our Society

There are a number of proven ways to persuade the consumer that he or she needs the product being advertised. These methods of persuasion, instead of concentrating on the actual product, usually concentrate on the benefits that will be brought to the consumer. These benefits may include the hope of more money and better jobs, popularity and personal prestige, praise from others, more comfort, social advancement, improved appearance, or better health. For example, an automobile advertisement, as well as mentioning the mechanical attributes of the car, would most likely focus on the excitement, prestige, and social advancement it may bring the buyer. This social advancement is very often sexual, or involving attraction of the other sex– so the car advertisement may also mention the glamorous women/men that the consumer will attract with his/her fancy car. Advertising has been blamed for a great variety of negative social impacts. One of the major criticisms received by advertising is that it forces people to buy things they don’t really need, often by projecting negative emotions such as fear, anxiety or guilt upon the consumer. It is claimed that advertising plays with our basic human emotions and takes advantage of them, using them as merely another technique to sell goods or services.

cs like these, the populace is deceived into buying a product that may not do what is required, or a product that a buyer may have never really needed. This is why advertising is a bad thing, for our society.

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