As mentioned before the Walt Disney Company has known failure a few times, but Walt Disney World really has not been a part of the problem. It was another major risk to invest in the creation of the business venture, but it has proved over time to be one of the most important ventures Disney has ever made. Success flows like a calm river at Walt Disney World because the marketing and advertising of the park is always changing to meet current economic and market demand needs. The company is always vigilant over fluctuation in revenues over all entities, which allows their marketing and advertising teams time to make modification to correct revenue declines and to help predict openings in any market share category. An example of making modification to marketing and advertising strategies to gain more of a older market share is how "In recent years, the WDC has spent time and money on advertising its theme parks to attract adults, in addition to young families. Television commercials portray empty nesters taking off to Disney World for a second honeymoon once their children are grown" (Boone 338). The current target is the entire extended family from grandparents to grandchildren. The commercials show an emotional grandfather surrounded by his family overwhelmed with happiness. The United States is at war presently and it the goal of the advertisement is to play on

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