When given the scenario and task the first thing we did was to decide exactly what the company wanted to achieve, which was to increase capacity and size, get a stock exchange quotation by 2005, and ultimately achieve a wider market share.

We then identified the issues that needed addressing within the company (strengths and weaknesses). This was important as before a company can begin to think about developing a new strategy, and setting new objectives, it must first be clear about what strengths are already there to build on, and what weaknesses need to be improved upon. We looked many aspects of the company when doing this – how long it had been established, experience and skills of the staff, communication on all levels within the company, relationships between the staff, attitudes of staff and management, staff performance, the companies assets, the way administration is handled within the company and how well the company performs.

We decided that if the company were to stick to the classical/rational approach to strategy which they had followed since the company was established, they would not be able to achieve an increase in size or a stock exchange quotation by 200

We therefore had to decide on another approach to strategy. Both incremental and emergent strategies acknowledge and are flexible within an ever changing environment. An emergent strategy develops in contrast to the classical strategy imposed but sometimes can be inappropriate, and have to be changed. It can be difficult to know which environmental changes are relevant to an emergent or incremental strategy, and can lead to acting upon the wrong changes or acting in the wrong way, although incremental strategies avoid major errors by changing past practices gradually. Because incremental strategies are changed so gradually, they are not suitable when a radical new approach is necessary, an emergent strategy would be more suitable in this situation.

We now know what our mission and vision is, and also what kind of strategy we are going to follow, so next we decided on our aims/goals and objectives. As Riley’s is trying to expand in Europe our first aim was “to form links between business associates on the continent to aquire depot fascilities and routes”, the next goal was “To get a stock exchange quotation by 2005 and become a public limited company”, also “to gain a larger customer base”, and ultimately “to gain a larger market share” once they are a public limited company. For a company to achieve it’s goals, it must devise objectives. Objectives are a further plan of how aims and goals need to be achieved, they are the intended outcome

Some topics in this essay:
Riley’s Autoroutes, Strategies Presentation, Autoroutes Ltd, emergent strategy, exchange quotation 2005, company achieve, stock exchange quotation, stock exchange, exchange quotation, setting objectives, mission statement, quotation 2005, leading european haulage, “to gain larger, company company, smart criteria, drastic changes, size stock exchange,