IBM As A Successfull Business

As discussed in our business book, a path towards success in a business can be broken down in to a continues four step cycle. The first step is realizing the indicators of success. IBM is concerned with financial performance. IBM has a fancy web site dedicated to its financial reports, http://www.ibm.com/annualreport/, it’s updated every year. The diagram to the left shows IBM’s revenue over the past ten years. Meeting customer needs is critical for IBM. But who are IBM’s customers? From students attending PartnerWorld (IBM’s new university), to companies buying new technologies to produce high tech devices, IBM sells to the world. The United States, Russia, and China all have strong bonds with IBM and it’s technology.

IBM understands whom its customers are and deliver quali

At the start of every fiscal quarter, and the start of every fiscal year, IBM issue’s a letter to it’s stock holders. The letter discuses the company’s financial outlook, major changes in the company’s strategies, and things to be expected of the industry. IBM uses last years numbers to evaluate results and make changes. It shares it’s financial performance with everyone (website is “annualreport” mentioned above). IBM is never satisfied. They will continue to be innovative, and strive to progress. Change is IBM’s nick name, because it is a company that is constantly in transition, that is always finding new ways to meet customers needs.

Global influences are important. In the United States we all use the same cell phone standard, but what about Europe? Many competing standards were being used, and was very inefficient. So Verizon, IBM, and others got together and made a standard called “Orange”. If you use a cell phone in Europe, your using the “Orange” standard. Legal issues are always a concern of IBM. IBM sets the industry standard. Although there are a large amount of companies that produce similar or competing products as IBM, I feel there are few companies that have the same volume and influence on the industry as IBM.

Providing excellence in Products and Services is the third step. Design and durability have always been incorporated in IBM’s products and services. In order to stay competitive, IBM works with some of the top IT’s worldwide when producing products or developing services. Strategic decisions must be m

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