Our plans for this small business is to individually design and create personalized greeting cards, invitations, and flyers. We will make a wide variety of cards such as graduation notices, wedding invites, and party invitations, but our specialty will be holiday greeting cards. We can also produce simple, yet eye-catching, flyers for your next garage sale or for your band’s next concert. Our open door policy means that people can come to us with their ideas and leave with a product that will not only be personal, affordable, and dependable, it will be memorable.

Personalize It! is an equal opportunity business making its expertise available to help its customers create their

Through careful planning on the part of the owners, the start-up costs for Personalize It! are minimal. A majority came from assets saved from prior earnings by the owners who did card making on a part-time basis before establishing themselves as a business.

This business will be a business run from home. We will use our computers and equipment from home; no real business office is needed. Hopefully, we will have enough business to have to hire extra workers. In the second or third year, Personalize It! plans to hire college students eager and willing to work in a company such as this. They must have a flair for being creative and exceptionally personable.

Our target consumers are middle to upper-middle class families, couples, individuals, or private organizations. We preferred these groups because they are most able to afford our product and have the least amount of time to spare. The fast paced world we live in leaves little time for the working class people to do everything and make it personal. Personalize It! relieves these people from the hours spent writing out holiday cards or money spent on expensive non-personal invitations.

Personalize It!, although young, draws from the age old tradition of going above and beyond what is expected every time. We employ local young adult or college students who have to desire to be the best at what they do. So, as a result we give back to the community by providing jobs outside of our organization.

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